Toyota announce new hybrid concept car at 2010 North American International Auto Show. The
Toyota FT-CH dedicated
hybrid concept car planned and designed in Europe and engineered with cutting edge electric drive technology, the
FT-CH is a concept that addresses
Toyota’s mission to develop a ‘
Prius family’ of vehicles that will grow to include plug-in hybrids, battery electrics, and a few years down the road, hydrogen fuel cells.
For the
FT-CH's styling,
Toyota designers at its European Design and Development center in Nice, France, aimed to appeal to the younger buyers. Drawing inspiration from eight-bit video games of the 1980s, designers gave the concept a fun, innovative and colorful look. Car is equipped with
GPS Navigation system.
The
FT-CH enthusiastic hybrid concept vehicle is the newest addition to
Toyota’s comprehensive advanced technology vehicle line up. With Hybrid Synergy Drive as its core technology,
Toyota is exploring many solutions for the future of mobility – from battery electric vehicles, to plug-in hybrids, to fuel cell hybrids, to conventional hybrids like the
FT-CH concept.If a production car based on the
FT-CH concept were to be built, it will be cheaper than the
Prius and will be part of a new
Prius family marketing strategy that
Toyota also announced at the Detroit show. To take advantage of the widespread recognition of the
Prius name, Toyota plans to develop additional dedicated models to fall under the branding.
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